Inspo: Making Mainbocher, “LaRose” and words on the street

Mainbocher exhibit at the Chicago History Museum

Mainbocher was a Chicago boy who eventually became America’s first couturier. (Couturier is a word I had to Google before I went to this exhibit and it means he was America’s first “fashion designer who manufactures and sells clothes that have been tailored to a client’s specific requirements and measurements.” But not, like, clothes for the basic classes. Think more like Gloria Vanderbilt, of whom he was a fave.)

Mainbocher’s also famous for designing for the Girl Scouts and the uniforms for the WAVES, the volunteer women’s naval reserve of WWII. The WAVES were the first military women to be paid the same as their male counterparts, and part of the appeal of being a WAVE was getting a tailor made designer uniform, which sounds kind of dumb now but was a big deal post-Depression, pre-fast fashion.

Mainbocher didn’t want to be paid anything for these designs, considering it part of his duty as an American. However, all government contracts required payment of some kind. So Mainbocher charged the US Navy exactly $1.

The Chicago History Museum’s “Making Mainbocher” exhibit included a one-night showing of “Homefront Heroines: The WAVES of WWII,” a documentary with interviews starring these interesting women and incredible old footage from their training and work. I loved hearing about what drove them to volunteer for the WAVES–a need for adventure, a sense of independence, a longing to see more than their hometowns, a want for life beyond desk or house work. The strings that pulled them then seem like the same kind wrapped into women like me decades upon decades later. Beyond admiring them, I get these girls.

Director Kathleen Ryan discusses the making of the film with CHM curator of costume Petra Slinkard.

“LaRose” by Louise Erdrich

Currently reading: “LaRose,” the aching story of two families affected by one tragedy and an old native American tradition that might help them heal. Erdrich is a fantastic writer, obviously, and I’m so moved by the way she’s able to make transitions in this novel. I feel like I’m in a dream when I’m reading–or a nightmare, maybe, considering the story. There’s a lot of dialogue, but she never uses quotes, which adds to the steady but unusual flow of things.

While researching the bookstore she runs with her daughters, I found this, her blog. She writes about what she’s reading and manages to make even those small sentiments feel otherworldly:

After reading The Hidden Life of Trees, by Peter Wohlleben, my daily walks are an entirely different experience.  I see the details of a tree’s struggle, the tree’s heroic attempt to repair a slashed limb, to repel invaders, or how so often a root flare buried by a careless landscaper will eventually suffocate the strongest.  I see how hard it is to live on a boulevard and not in a forest composed of  myriad types of tree with a magical underground connection that can choose to harden against invaders or to sustain young trees with extra food. “The Hidden Life of Trees” is a marvel of understanding and science.

Words on the street

As seen at Goddess and Grocer in River North. Just cute. Happy Valentine’s and Galentine’s Day! Say more with cupcakes.

For those of you who don’t have a city subway, spots like this are located on train platforms. They are where you stand to stay warm (or at least warmer than you would be otherwise) courtesy the heat lamps overhead. That’s why the copy on this Salvation Army ad is so effective. Literally, this is where to stand if you need a place to stay warm, but it also lists the address of the closest Salvation Army, where a person who is homeless for the night can get even warmer. Subtle. Strong. Emotional but informative.

OK, this seems simple but I’ve never seen it before, maybe because I usually go to Facebook to see a location’s hours since I always know where to find it. The hours for the Museum of Science and Industry’s are listed on the hero banner of its home page. So smart. And if the museum has already closed for the day? Then it shows tomorrow’s hours. That’s so helpful, especially when Google or Facebook aren’t updated with holiday hours. This is a great example of copy information users need worked smartly into web design.

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